The Problem with Free Tee Time Marketing
Exposure marketing in exchange for free tee times can be a dangerous proposition where the costs far outweigh the benefits. Before committing to these programs, courses should evaluate whether the program's audience overlaps with their core demographic, whether discounted tee time sales combined with paid marketing could generate equivalent results, the lifetime value of customers acquired through free offerings, and the opportunity costs of surrendering premium inventory.
Who Really Wins?
Marketers combine multiple free offers from various courses, then sell bundled packages to consumers at substantial markups. This strategy often attracts the course's existing customer base, cannibalizing rounds rather than generating new business.
Red Flags to Watch For
- Quick sellouts with minimal exposure
- Participation limited to geographically concentrated courses
- Unrestricted tee time requirements during peak hours
The Exception: Charity
Charity donations represent one legitimate exception, as they provide broader exposure, recurring promotional opportunities, and grateful partners who book tournaments. Courses should scrutinize whether marketing partners prioritize mutual benefit or primarily serve their own interests.