A discount card

built for golf courses

Unlock hidden yields in just 2 minutes per year and start your move away from harmful discount practices

Golfer Collective

Golfer Collective is the next evolution of a discount card.

We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times. 

96% Rating

From members

92% Rating

From partner courses

30+

Years in the business

50,000+

gaps filled every year

Huge Benefits For Your Course

how Golfer Collective helps remove harmful discounts practices

Understanding that price sensitive golfers are value loyal, not brand loyal

This is the most important part of the process. By understanding that value golfers are a segment with a different mentality, you can start to leverage this powerful demographic for better yields by creating offers specific to them.

Create specific offers for specific goals for specific audiences

This is the hardest step to accept. It goes against your very nature. If you're going to pay for marketing, you want to reach the most people possible, right?

Not anymore.

We want you to reach the right audience with the right offer for the right goal.

Join our network of partner courses for marketing efficiency and effectiveness

Golfer Collective is a collective marketing platform for golf courses to serve up offers, usually focused on expiring tee times, to a ready audience that's focused on value.

Not only is it free to join, but you'll be on your way unlocking your yields and phasing out the harmful discount practices that have plagued the industry for decades.
Did we mentionit's free for your course?

Activate your first offer

Add Grand Traverse Resort & Spa – The Spruce Run Course to our network of partner courses that are achieving better yields without harmful discount practices

Grand Traverse Resort & Spa – The Spruce Run Course, Acme, Michigan

The Spruce Run Course at Grand Traverse Resort & Spa in Acme, Michigan, is a meticulously designed 18-hole course that offers a captivating and rewarding experience for golfers of all skill levels. Established in 1979 by renowned architect Bill Newcomb and later refined by John F. Robinson in 1995, this course has stood the test of time.

With a par of 70 and stretching across 6,204 yards, the Spruce Run Course presents a diverse layout that challenges and delights golfers. Multiple tee options cater to individual preferences, ensuring an enjoyable round for players of varying abilities. The course's moderate difficulty is reflected in its slope rating of 136 and rating of 71.2, making it accessible to both experienced and aspiring golfers.

Beyond its challenging layout, the Spruce Run Course boasts meticulously maintained fairways of lush bent grass and smooth putting surfaces that demand precision. Golfers can enhance their skills at the driving range, golf school academy, and practice areas for pitching, chipping, and putting. Indoor practice facilities equipped with golf simulators provide year-round opportunities for improvement.

Player Reviews: A Resounding Chorus of Praise

The Spruce Run Course has garnered an impressive array of positive reviews from golfers who have experienced its charms. Players consistently applaud the course's excellent conditions, thoughtfully designed layout, and the warm hospitality of the staff.

One reviewer, captivated by the course's allure, described it as "well laid out" and "fun," with greens that are both pristine and challenging. The prospect of returning for another round is a testament to the course's enduring appeal.

Another reviewer, an intermediate player, found the course to be both challenging and enjoyable. They particularly appreciated the friendly and supportive staff, who contributed to an overall positive experience.

While a few reviewers mentioned areas for improvement, such as signage and food options, these minor concerns pale in comparison to the overwhelmingly positive feedback. The Spruce Run Course consistently delivers a remarkable golfing experience that exceeds expectations.

Golfer Collective wholeheartedly concurs with the positive sentiments expressed by golfers regarding the value offered by the Spruce Run Course. This course stands out as an exceptional choice for golfers seeking an outstanding return on their investment.

The combination of superb course conditions, challenging yet fair layout, and exceptional customer service makes the Spruce Run Course an unbeatable value proposition. Golfers of all skill levels can expect a memorable and enjoyable round that exceeds their expectations.

Whether you're a seasoned pro or just starting your golfing journey, the Spruce Run Course promises an unparalleled experience that will leave you yearning for more. Embrace the challenge, immerse yourself in the beauty, and discover why this course is revered by golfers near and far.

Other Courses in this State

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Create Your First Offer
In just 2 minutes, you can create your first offer to motivate and utilize the powerful demographic of value golfers to fill in gaps created by inefficiencies with online bookings

Create Your First Offer
Course Signup E1651902352508
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Let Us Do The Work
We do the work to find the right golfers that can turn underutilized groupings and expiring tee times into real profits for your course.

All you have to do is answer the phone when our members call.

FAQs

About Staff Memberships

Our partner courses have come to love, enjoy, and look forward to their staff memberships each year. 

We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platform

How are offers redeemed?

Our members call your proshop and identify themselves as Golfer Collective members. When paying their greens fees, they show their membership card to your staff.  

How many times can offers be redeemed?

You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like. 

Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.

What's in it for Golfer Collective?

We don't charge our partner courses to participate on Golfer Collective platform. 

Our revenue comes from selling memberships to golfers to access the special offers. 

My course is fully booked, why do I need Golfer Collective?

We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you. 

Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays. 

What is considered an expiring tee-time?

From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time. 

24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours

Can my course do this on our own?

Great question and you absolutely can!

It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand. 

Instead of adding another set of processes to your to do list, you can leverage Golfer Collective and our process to increase your yields for free.

My course is fully booked, why do I need Golfer Collective?

If your course is consistently booked with foursomes and zero gaps, we congratulate you!

Golfer Collective is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.