In late 2019, the NGCOA released a scathing 62 page report called "Beware of Barter" where they explain the negative shift in consumer behaviors as a result of OTTA's deceptive and manipulative practices.
We're setting out to answer questions like:
Can we correct many of the wrongs created by OTTAs while realizing the benefits?
What if you could re-introduce discounts and change they're marketed, perceived, and utilized within the industry?
Could we create another shift in consumer behavior for certain segments while not affecting others?
It's no secret, Covid created a huge demand for golf courses but the warning signs are there for when the boon will end. Throw in inflationary pressures and price sensitive golfers are going to start scaling back or dropping out completely.
By re-introducing value based offers now, we can use tighter restrictions and bigger hurdles.
We're bringing together like minded course operators who want to see this shift in the industry.
We want to answer the question of how the industry can safely re-introduce discounts without all the negative side effects of seen in the NGCOAs report.
By adding your course to the network, you're helping us accelerate towards the critical mass to create the shift industry wide.
Call us naive, but we believe a marketing service should do what you can't easily do on your own.
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