Golfer Collective is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
The Club at LochenHeath, nestled in the charming town of Williamsburg, Michigan, is a premier private golf course that offers an exceptional golfing experience for players of all skill levels. Designed by renowned architect Steve Smyers and established in 2001, this links-style course boasts 18 challenging holes with a par of 72 and stretches over an impressive 7,280 yards. With a slope rating of 148 and a course rating of 77.2, The Club at LochenHeath presents a formidable challenge for seasoned players while ensuring enjoyment for beginners. The meticulously manicured fairways, adorned with lush bent grass, provide excellent playing conditions throughout the year. Golf enthusiasts will also appreciate the array of practice facilities, including a driving range, putting green, and pitching/chipping area, as well as the clubhouse facilities that offer delectable dining options. It's no wonder Golf Advisor has consistently recognized The Club at LochenHeath among the top courses in Michigan!
Player reviews for The Club at LochenHeath in Williamsburg, Michigan, present a diverse range of opinions. While some golfers encountered less than favorable conditions, others were highly impressed with the course. Shagbag2 expressed disappointment with the greens and the average layout, but Noahjurik countered with praise for the challenging and enjoyable course, highlighting its unexpected undulations and elevation changes. DaveD340 wholeheartedly endorsed The Club at LochenHeath, describing it as "absolutely perfect in every way," despite minor drawbacks such as the absence of food and amenities on the cart.
AHigherHandicap enthusiastically referred to LochenHeath as a hidden gem, commending its exceptional golf, delectable food, and friendly staff, while Smith851 labeled it a must-play in Northern Michigan, citing its friendly staff, top-notch food, and challenging yet enjoyable holes. McNultyn1 went above and beyond, declaring LochenHeath the "best golf course in the world" based on extensive global golfing experiences. Peter6946204 not only admired the stunning views but also expressed appreciation for the welcoming staff and the playability of this challenging Steve Smyers design.
I500 highlighted the course's difficulty and beauty, from the links-style holes to the wooded areas, but noted inconsistent service during one visit. Neal7605598 emphasized LochenHeath's interesting layout and exceptional conditions, ranking it among the best courses in Northern Michigan. JKGV1 fondly recalled their exceptional experience three years ago, praising the exceptional conditions, warm and helpful staff, and the availability of lunch or dinner options with a picturesque bay view. Dylan2614308 echoed the sentiment, describing The Club at LochenHeath as a challenging course that rewards skilled players.
Golfer Collectives offers a unique perspective on the perceived value of The Club at LochenHeath. While the course is undoubtedly challenging and offers a links-style layout with undulations and elevation changes, player reviews indicate mixed opinions. Some golfers found the greens to be subpar and expressed concerns about the lack of amenities, such as food on carts. However, many reviewers praised the overall conditions of the course, the friendly staff, and the enjoyable golfing experience.
Despite the mixed reviews, Golfer Collectives recognizes The Club at LochenHeath as a must-play course in Northern Michigan. Its challenging layout, stunning views, and top-notch facilities make it a worthwhile destination for golfers seeking a memorable golfing experience. However, it's important to note that the course is currently private, so interested golfers should plan their visit accordingly.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 77.2/148 | 429 | 532 | 240 | 465 | 468 | 310 | 579 | 184 | 378 | 3585 | 559 | 252 | 313 | 466 | 471 | 171 | 444 | 488 | 531 | 3695 | 7280 |
| Blue M: 73.7/144 | 392 | 488 | 223 | 419 | 453 | 294 | 553 | 152 | 358 | 3332 | 513 | 217 | 306 | 425 | 434 | 158 | 396 | 457 | 514 | 3420 | 6752 |
| Member M: 71.1/141 W: 72.3/138 | 392 | 488 | 198 | 344 | 409 | 294 | 553 | 116 | 358 | 3152 | 513 | 165 | 306 | 342 | 434 | 139 | 344 | 410 | 514 | 3167 | 6319 |
| White M: 70.3/138 W: 76.1/145 | 343 | 441 | 198 | 344 | 409 | 278 | 512 | 116 | 340 | 2981 | 498 | 165 | 274 | 342 | 391 | 139 | 344 | 410 | 485 | 3048 | 6029 |
| Gold M: 66.6/127 W: 71.8/132 | 312 | 378 | 167 | 306 | 356 | 264 | 442 | 77 | 235 | 2537 | 453 | 140 | 242 | 324 | 362 | 109 | 318 | 330 | 412 | 2690 | 5227 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 72 | 7280 yards | 77.2 | 148 |
| Blue | 72 | 6752 yards | 73.7 | 144 |
| Member | 72 | 6319 yards | 71.1 | 141 |
| White | 72 | 6029 yards | 70.3 | 138 |
| White (W) | 72 | 6029 yards | 76.1 | 145 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Golfer Collective members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on Golfer Collective platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage Golfer Collective and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
Golfer Collective is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.