Activate your first offer
Add Maine Golf Center to our network of partner courses that are achieving better yields without harmful discount practices
We believe that a modern discount card should accomplish what your course can’t easily do on its own
So we’re evolving what a discount card can do for your course.
From members
From partner courses
Years in the business
estimated gaps filled every year
In late 2019, the NGCOA released a scathing 62 page report called "Beware of Barter" where they explain the negative shift in consumer behaviors as a result of OTTA's deceptive and manipulative practices.
We're setting out to answer questions like:
Can we correct many of the wrongs created by OTTAs while realizing the benefits?
What if you could re-introduce discounts and change they're marketed, perceived, and utilized within the industry?
Could we create another shift in consumer behavior for certain segments while not affecting others?
It's no secret, Covid created a huge demand for golf courses but the warning signs are there for when the boon will end. Throw in inflationary pressures and price sensitive golfers are going to start scaling back or dropping out completely.
By re-introducing value based offers now, we can use tighter restrictions and bigger hurdles.
We're bringing together like minded course operators who want to see this shift in the industry.
We want to answer the question of how the industry can safely re-introduce discounts without all the negative side effects of seen in the NGCOAs report.
By adding your course to the network, you're helping us accelerate towards the critical mass to create the shift industry wide.
Call us naive, but we believe a marketing service should do what you can't easily do on your own.
Modern marketing has made it easier than ever to reach target audiences that can help you achieve specific goals.
However, courses often compete against each other with their marketing using discounts.
Instead, collective marketing presents the opportunity for your course to achieve industry goals goals that you couldn't achieve before by creating specific and restricted offers that are used by a targeted audience.
When someone else pays for the marketing (Golfer Collective), those offers become scalable and your goals achievable.
We all know that discounting has a negative stigma in the industry. But, if used correctly, it can be a powerful tool for driving revenue.
To protect your brand, we're utilizing a method seen in the $500+ billion hotel industry where high end resorts can fill rooms at a discount without damaging their brand.
We focus on price sensitive golfers (who are typically value loyal, not brand loyal) who join Golfer Collective membership program to gain access to a collection of special rates.
Those special rates all carry standard restrictions that help drive traffic when you need it - at expiration.
The fundamental question we try to answer with our deal structures is: What long term benefits can our members provide to golf courses?
Answer: A shift in consumer behavior.
By providing value golfers a collection of benefits that all carry similar restrictions, we can consistently shift them into a role that gives your yield management a boost.
Get started in just 2 steps
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Golfer Collective members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on Golfer Collective platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage Golfer Collective and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
Golfer Collective is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.
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